Marketing work sheet 1

I. Write Appropriate Answer for the following Questions (Neatness counts)
1. What are the three essential elements of an effective sales professional?
2. Provide an example of an after-sales service technique and explain its impact.
3. A company is launching a new product with no historical sales data. Which type of forecasting technique is
more appropriate, and why?
4. What is a sales plan, and why is it essential for businesses?
5. What information is typically included in a sales report?
6. Define retail marketing.
7. List at least four different functions of a retailer.
8. Name the retail marketing mix, including the newly added components.
9. What are the bases for target market segmentation?
10. What do we mean by a “category killer” as one type of retail store?